North Carolina State University
Summary of Research (updated July 2014)
Curriculum Vitae (click to download)
Associate Professor of Marketing, Poole College of Management, North Carolina State University. 2008 – present.
Visiting Scholar, University of Illinois at Urbana-Champaign, Spring 2013.
Assistant Professor of Marketing, Eli Broad Graduate School of Management, Michigan State University. 2001 – 2008.
Assistant Professor of Marketing, Krannert Graduate School of Management, Purdue University, 1996 – 2001.
Ph.D. (1996) Massachusetts Institute of Technology, Sloan School of Management
M.B.A. (1991) Texas Christian University, M.J. Neeley School of Business
M.S.A.A. (1987) Purdue University, School of Aeronautics
B.S.A.A.E. (1985) Purdue University, School of Aeronautics, with Distinction
New Product Innovation Strategies and New Product Development
Order-of-Entry Strategies and Incumbency
Group Decision Models and Processes
Game Theory Applications to Marketing Strategy
M. Stanko, J. Bohlmann, and F. Castillo (2013), “Demand-Side Inertia Factors and Their Benefits for Innovativeness.” Journal of the Academy of Marketing Science, 41 (6), 649-668. [PDF click here]
J. Bohlmann, J. Spanjol, W. Qualls, and J. Rosa (2013), “The Interplay of Customer and Product Innovation Dynamics: An Exploratory Study.” Journal of Product Innovation Management, 30 (2), 228-244. [PDF click here]
J. Spanjol, L. Tam, W. Qualls, and J. Bohlmann (2011), “New Product Team Decision-Making: Regulatory Focus Effects on Number, Type, and Timing Decisions.” Journal of Product Innovation Management, 28 (5), 623-640. Lead article. [PDF click here]
J. Bohlmann, R. Calantone, and M. Zhao (2010), “The Effects of Market Network Heterogeneity on Innovation Diffusion: An Agent-Based Modeling Approach,” Journal of Product Innovation Management, 27 (5), 741-760. [PDF click here]
T. Qiu, W. Qualls, J. Bohlmann, and D. Rupp (2009), “The Effect of Interactional Fairness on the Performance of Cross-Functional Product Development Teams: A Multilevel Mediated Model,” Journal of Product Innovation Management, 26 (2), 173-187. [PDF click here]
C. Kocas and J. Bohlmann (2008), “Segmented Switchers and Retailer Pricing Strategies,” Journal of Marketing, 72 (3), 124-142. [PDF click here]
J. Bohlmann, J. Rosa, R. Bolton, and W. Qualls (2006), “The Effect of Group Interactions on Satisfaction Judgments: Satisfaction Escalation,” Marketing Science, 25 (4), 301-321. Lead article. [PDF click here]
J. Bohlmann, P. Golder, and D. Mitra (2002), “Deconstructing the Pioneer’s Advantage: Examining Vintage Effects and Consumer Valuations of Quality and Variety,” Management Science, 48 (9), 1175-1195. [PDF click here]
J. Bohlmann and W. Qualls (2001), “Household Preference Revisions and Decision Making: The Role of Disconfirmation,” International Journal of Research in Marketing, 18, 319-339. [PDF click here]
G. Urban, J. Hauser, W. Qualls, B. Weinberg, J. Bohlmann, and R. Chicos (1997), “Information Acceleration: Validation and Lessons From the Field,” Journal of Marketing Research, 34 (February), 143-153. [PDF click here]
(the following articles appear in refereed technical journals)
K. Lazarus, E. Crawley, and J. Bohlmann (1991), “Static Aeroelastic Control Using Strain Actuated Adaptive Structures,” Journal of Intelligent Material Systems and Structures, 1991, 2 (July), 386-410.
J. Bohlmann, C. Eckstrom, and T. Weisshaar (1990), “Static Aeroelastic Tailoring for Oblique Wing Lateral Trim,” Journal of Aircraft, 27 (6), 558-563.
T. Weisshaar and J. Bohlmann (1989), “Supersonic Flutter of Aeroelastically Tailored Oblique Wings,” Journal of Aircraft, 26 (1), 75-83.
I. Sinapuelas, H. Wang, and J. Bohlmann, “The Interplay of Innovation, Brand, and Marketing Mix Variables in Line Extensions,” under revision for invited second-round review at the Journal of the Academy of Marketing Science.
J. Bohlmann and J. McCreery, “Customer Experience Mapping: The Springboard to Innovative Solutions,” in review process for PDMA Essentials book series on Design and Design Thinking.
J. Bohlmann, M. Stanko, and J. Spanjol, “Incumbent Inertia and Performance (Dis)Advantages: Recommendations for a Demand-Side Perspective.”
Incumbent firms are often assumed to suffer from “inertia” that prevents them from pursuing new products vigorously. This review paper emphasizes the value of a demand-based perspective that considers the consumer factors behind incumbent inertia. Paper is nearly complete for submission to the Journal of Marketing.
C. Kocas, K. Pauwels, and J. Bohlmann, “Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-Selling.”
The manuscript examines how asymmetric retailers determine pricing for best-selling items to attract customers, who also buy other products from the retailer. Paper is being readied for submission to Management Science.
Journal of Product Innovation Management, published by John Wiley & Sons, 2013 – present.
Global Economics and Management Review, published by Elsevier, 2013 – present.